The Most Influential People In The SEO Industry

Subhankar Bhattacharjee
3 min readDec 17, 2020
Image credit: Digital Vidya

SEO is a huge community. There are strategies, tips, tools, tactics, data, and much more to share on social media, in articles and blog posts, at conferences, and in research.

There is something new to learn almost every day from the leading SEO experts influencing this ever-growing community.

Why Follow List Of SEO Experts

SEO experts are all over the place. If you Google, you will find more than hundreds in this category.

However, that list may be deeply flawed in some way or the other.

Compiling a list of SEO experts who honestly contribute to the cult is challenging. Loren Baker, founder of Search Engine Journal and the co-founder of Foundation Digital is involved in compiling the list that encompasses some of the top SEO experts.

The people listed here are actively involved in SEO, sharing knowledge, information, and insights via social media, blog posts, conferences, and publications.

How Is The List Created

SEO experts like Neil Patel are certainly influential folks. However, not everyone is credible to be listed as experts in this category. This list is based on the following factors:

· Reach: Through blogs, forums, feeds, podcasts, or traditional media, an influencer should be able to reach out to many people.

· Influence Decision Making: An expert with the ability to reach people and interact with them through search engines, from the advertising side to search engineers, and other important personalities in the media, and advertising.

· Credibility: There are many SEO specialists with a large audience, but lacking credibility. If you lack the trust and belief of listeners, you are not an influencer.

SEO Experts To Follow

· Andy Drinkwater

Andy is a freelance SEO consultant. He began as a copywriter and switched to SEO in 1999. He specialized in technical SEO, auditing, etc. With more than 19 years of experience, he made a difference to the SEO Bizz.

· Carolyn Shelby

Carolyn started her career as an enterprise technical SEO in the mid-’90s. She loves to take on new challenges and ponder over opportunities to fix things. She has 22 years of SEO experience.

· Neil Patel

Neil set out on his marketing journey when we were just 16. He is an SEO expert and a prolific blogger with 2.3 million visitors each month. His excellent content creation process and tactics to handle different topics make him an immensely popular blogger.

· Loren Baker

Loren Baker is the founder of the Search Engine Journal. He is also the co-founder of Foundation Digital. He specializes in digital marketing strategy, content production, account management, and the growth of the agency.

He started his career in 1999 and later on went on to become an SEO expert. He also supports content marketing strategies and social media.

· Heather Llyod-Martin

Heather is an excellent in-house teacher. She teaches freelance writers and teams to write engaging, top-positioned, and share-worthy content. She believes that SEO is fun and an ever-changing landscape. She has more than 20 years of experience in handling SEO.

· Cyrus Shepard

Cyrus is a writer, educator, speaker, and SEO practitioner who has worked with Moz. He now runs the Zyppy, a software, content, and SEO consultation company.

Cyrus believes that SEO is a place of smart work. With over 9 years’ experience in handling SEO, he is an influencing person on the block.

Many other popular SEO influencers in the business have made it big. Some of them excel in SEO strategies while others focus on content development. There are many aspects of SEO to work with.

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Subhankar Bhattacharjee

Subhankar Bhattacharjee is an independent content writer, an avid digital marketer, and the founder of Biggerstalk.com